What Are Perks?

Perks is a managed service available through the Lane platform. With Perks, a building’s tenants can access a collection of offers from top brands and retailers.

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By activating Perks, you give your tenants access to exclusive offers from top brands and retailers on your app.

There are four main parts to the Perks program:

  • Sourcing Perks: Lane partners with brands and retailers to bring new offers to the Perks program. Perks can provide value to a user in a number of ways; but typically, they provide cost savings on a good or service, exclusive access to a good or service, or some combination of the two.
  • Posting Perks: Posting perks is easy than ever with the Lane Builder!  You can even add interactive features to your perks such as a menu and e-commerce.  This will allow your workplace members to make purchases right from the perk with your promotion applied. 
  • Promoting Perks: Through targeting promoting perks becomes easier than ever. You can choose exactly who your perk will be visible to, promoting across a variety of teams and channels. 
  • Fulfilling Perks: Perks can be fulfilled based on the type of promotion you are running!  This can include delivery of a menu item, receiving a digital coupon code, or picking up an item in person at a retailer. 

Perks are another way Lane turns workplaces into a connected and seamless ecosystem. To learn more, feel free to get in touch with our friendly Support Team | support@joinlane.com

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