This edition, we discover how to streamline the look and feel of your building channel by using a Style Guide.
But what is a style guide? A style guide is a set of standards for the writing, formatting and design of materials. Using a set of guiding principles enhances the look and feel of a platform by keeping uniformity and ease as a core focus.
Implement an easy-to-understand Style Guide for all platform managers at your property, so that no matter who publishes content on the building channel, there is a consistent aesthetic that your tenants will come to appreciate.
Here, are 4 simple changes you can make today to improve your building channel's aesthetic:
- Building Guides
- Info Cards
|"Building Guides", are located on the "Work" tab of the Lane mobile app.
These guides house important building information like access to shared spaces, amenities, security, and other building services, in one, handy spot.
Design them to be easy to access, with appropriate icons, colors, and images.
- Do set rules on types of photography used as backgrounds.
- Do choose solid colored backgrounds based on brand color.
- Do decide on one set of icons to use consistently.
- Don't use a combination of iconography from different icon sets.
- Don't use a mix of solid-colored backgrounds, icons and photography.
- Busy design hinders readability, especially on mobile phones.
On Lane, Info Cards are found in the "Discover" section, and in the "Home" and "Community" tabs. They are the cards displayed before users click inward to view content in full.
Of the three formats of Info Cards, “Hero”, “Horizontal” or “Standard”, choose one type to use for all content pieces so that your building channel looks cohesive and flows seamlessly.
Great images make content on Lane shine. Experiment with the image settings we’ve made available. Wide and tall images, or maybe a circular frame will fit the need for your content card. As a team, decide on rules surrounding image subject, theme, and quality.
Notices appear on the “Work” tab of Lane and are a great way to quickly alert tenants of changes to building activity.
For instance, a weather alert, reminder of repair or maintenance, or a security warning.
Small finishing touches help elevate the message. Set some guiding design principles and let the creativity of your team shine through.
Once you've chosen a set of design rules that suit your needs, save the settings as templates to use time and time again.