Discover Lane: Creating Engaging Retail and Building Profiles

This edition of Discover Lane, we discuss how to create the ideal Retail or Building Profile.

Hundreds of businesses buzz around us each day. But when you’re curious what companies operate out of your building or need to run a quick errand at a local shop on your ‘15’, the top-line info is what’s essential.
Building Profiles

Be Visual and Informative
Your building is the star of the show. Start with a high-quality visual of the exterior of your building, and add in images of your public shared spaces such as lobbies or atriums. Consider creating a video of a 360° tour of the office.

Grab-and-Go Info
Display vital contact information right at the top so it’s easy to access.
Reflect on your History or Showcase what’s Modern & Cutting Edge

Award-winning, BOMA or LEED-certified? Don’t be afraid to showcase what makes your building great.
Lane Tip: Common Q’s?
If tenants are looking for your Building Profile, there’s a high chance they're looking to get in contact with a Property Manager.

If tenants reach out with the same frequently asked questions that could be answered with info from a Handbook in the Service and Amenity Section, link to it using the “content” block! The example above shows “How to Reserve a Conference Room” and “Submitting a Cleaning Request”.

Questions answered; problems solved!

Retailer Profiles

Retailer Profiles live in the Directories, part of the “Work” tab on the platform. As always, keep info nice and compact. Info Rows for contact details, and punchy images to do the rest of the talking!
Get Social
Is anything relevant if it isn’t on social media? Link your accounts so your patrons can follow you on Twitter, Facebook or Instagram.

Highlight What You Do Best
Consider adding in a section about a retail feature or a snapshot into best sellers on the menu. Make it easy for your customers to see at-a-glance what they’d like to purchase next.

The Locale
Not in the building, but nestled conveniently in the neighbourhood? Add the “Map” block to illustrate how close in the vicinity your shop is to the workplace.